Need help promoting your campaign? Send your emails through us!
Why Email Marketing continues to be the Top Online Channel:
Email has the highest usage rate in almost all developed countries as almost everyone today uses a desktop, laptop, iPad and mobile at work and at home.
1. Highest Return on Investment
For every $1 spent, email marketing generates $38 in returns on investment (ROI). [Direct Marketing Association 2015]
2. Email Marketing has the largest reach in the digital World.
You may have heard that Facebook has over 1 billion active users and it is tempting to believe that social media is bigger than email and therefore most effective way to reach out to new customers. But this is not true at all. While these numbers are large, you should bear in mind though not widely mentioned, the total number of worldwide email accounts was 3.9 billion in 2013, and projected to reach 4.9 billion by 2017. In addition, Facebook advertising still has its limits as B2B businesses continue to struggle to use it to generate real sales. Email marketing, on the other hand, is perfect for both B2B and B2C businesses since everyone uses and checks their email regularly. [Radicati 2013-2017]
3. Email Marketing delivers your message.
90% of email gets delivered to the intended recipient’s inbox, whereas for Facebook, only 2% of your Facebook fans see your posts in their News Feed. This is because Facebook is increasingly limiting the ability of brands posting ability onto consumers’ News Feed, in an attempt to drive brands towards their paid advertising options to drive revenue. In fact, Forrester recommends ” If you have to choose between adding a subscriber to you email list or gaining a new Facebook fan, go for email marketing every time.” [Forrester 2014]
4. Email Marketing delivers higher conversion rates.
The average click through rate for an email campaign is around 3% whereas the average click through rate of a tweet is around 0.5%. This means that you are 6x more likely to have a potential customer clicking on your website via an email campaign as oppose to from Twitter. The main reason is people on social networks are really in there for friends and you are a distraction. In addition, around 4.2% of visitors purchase something from email marketing as compared to 2.5% of visitors from search engines and 0.6% from Facebook and Twitter. [Monetate 2012]
5. Consumers prefer promotional content via Emails.
For many consumers and probably even yourself, social networks are more of private communication channels. Research has shown that 72% of consumers prefer to receive promotional content through email marketing, compared to 17% who prefer via social media channels. [Marketing Sherpa 2013]
Email has the highest usage rate in almost all developed countries as almost everyone today uses a desktop, laptop, iPad and mobile at work and at home.
1. Highest Return on Investment
For every $1 spent, email marketing generates $38 in returns on investment (ROI). [Direct Marketing Association 2015]
2. Email Marketing has the largest reach in the digital World.
You may have heard that Facebook has over 1 billion active users and it is tempting to believe that social media is bigger than email and therefore most effective way to reach out to new customers. But this is not true at all. While these numbers are large, you should bear in mind though not widely mentioned, the total number of worldwide email accounts was 3.9 billion in 2013, and projected to reach 4.9 billion by 2017. In addition, Facebook advertising still has its limits as B2B businesses continue to struggle to use it to generate real sales. Email marketing, on the other hand, is perfect for both B2B and B2C businesses since everyone uses and checks their email regularly. [Radicati 2013-2017]
3. Email Marketing delivers your message.
90% of email gets delivered to the intended recipient’s inbox, whereas for Facebook, only 2% of your Facebook fans see your posts in their News Feed. This is because Facebook is increasingly limiting the ability of brands posting ability onto consumers’ News Feed, in an attempt to drive brands towards their paid advertising options to drive revenue. In fact, Forrester recommends ” If you have to choose between adding a subscriber to you email list or gaining a new Facebook fan, go for email marketing every time.” [Forrester 2014]
4. Email Marketing delivers higher conversion rates.
The average click through rate for an email campaign is around 3% whereas the average click through rate of a tweet is around 0.5%. This means that you are 6x more likely to have a potential customer clicking on your website via an email campaign as oppose to from Twitter. The main reason is people on social networks are really in there for friends and you are a distraction. In addition, around 4.2% of visitors purchase something from email marketing as compared to 2.5% of visitors from search engines and 0.6% from Facebook and Twitter. [Monetate 2012]
5. Consumers prefer promotional content via Emails.
For many consumers and probably even yourself, social networks are more of private communication channels. Research has shown that 72% of consumers prefer to receive promotional content through email marketing, compared to 17% who prefer via social media channels. [Marketing Sherpa 2013]
F.A.Q
What does the email marketing package include?
The package includes the following:
Will you help me do copy-writing for the email marketing campaign?
You will have to provide us with the email content, images and logo, the email subject, the ‘from’ email and ‘reply to’ email.
We will help you to layout the content into the email template, insert the links and help you to send it out. You can include any hyperlinks in the email body if any.
Do I have to provide you with an email database? Or do I have to purchase an email database seprately?
The email marketing service includes the email sending to our list. There is no need to purchase an additional list.We have 2 types of list for each country.1 is a consumer list and 1 is a business list.You just have to select one and we will handle the rest. We do not give you a copy of the list and will only provide the sending report. We also do not filter the list for you (to specific industries or appointments)
Can I request for a edit if the email marketing design is not to my satisfaction?
We are able to assist with minor edits like text change and background colour change. The package is not meant to be a design service. Our main role here is to help you to layout the content and send out the email. You can provide us with banners that you wish to insert into the email.
What kind of results can I expect?
How do I start Email Marketing?
Simply purchase the sending credits below. Once payment is received, our support team will contact you for the next steps.
After payment, we will confirm which countries you wish to target, and the type of emails (B2B or B2C) you wish to target.
What does the email marketing package include?
The package includes the following:
- 1. Email Creation (based on your content and images)
- 2. Email Sending
- 3. Email List Rental ( we will provide the list to be sent to. You can select either a consumer or business list)
- 4. Email Campaign Report.
Will you help me do copy-writing for the email marketing campaign?
You will have to provide us with the email content, images and logo, the email subject, the ‘from’ email and ‘reply to’ email.
We will help you to layout the content into the email template, insert the links and help you to send it out. You can include any hyperlinks in the email body if any.
Do I have to provide you with an email database? Or do I have to purchase an email database seprately?
The email marketing service includes the email sending to our list. There is no need to purchase an additional list.We have 2 types of list for each country.1 is a consumer list and 1 is a business list.You just have to select one and we will handle the rest. We do not give you a copy of the list and will only provide the sending report. We also do not filter the list for you (to specific industries or appointments)
Can I request for a edit if the email marketing design is not to my satisfaction?
We are able to assist with minor edits like text change and background colour change. The package is not meant to be a design service. Our main role here is to help you to layout the content and send out the email. You can provide us with banners that you wish to insert into the email.
What kind of results can I expect?
- Typical open rate is 1-10% (open rates are determined by the headline, type of content sent)
- Click through rates depends on the value proposition of the email. (i.e. price, product, promotion)
- Results (click through, sales enquiries) may vary for different clients. This is not a controllable factor by us. By proceeding with the service, you acknowledge that you are aware there is no guarantee of sales or results
How do I start Email Marketing?
Simply purchase the sending credits below. Once payment is received, our support team will contact you for the next steps.
After payment, we will confirm which countries you wish to target, and the type of emails (B2B or B2C) you wish to target.
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